Jollibee:
crispylicious juicylicious social

Project Info
Jollibee, the beloved Filipino fast food chain, tasked us to bring their brand to social in North America. I collaborated with Social Media Manager and Creative Director to grow an instagram community from scratch, with bold, colorful, mouthwatering, and genuinely joyful content. As Senior Art Director, I crafted a vibrant, saturated, and slightly nostalgic aesthetic for food photography, strategically aligning with the target audience's preferences. I led a talented creative team to produce engaging, high-quality content while sourcing and collaborating with photographers to direct both studio and on-location photo shoots.

client
Jollibee

studio
Liquid

year
2018

photo
Julia Stotz

Creative Director
Julie Crow

role
Sr. Art Director

contributions
• Provided art direction and led concept development
• Strategized and executed creative concepts from inception to delivery
• Sourced and collaborated with top-tier vendors to ensure quality execution
• Directed and oversaw photography to align with project vision and brand standards